3.30 Push and pull factors associated with the co
<p>3.30 Push and pull factors associated with the consumption of women’s professional basketball games: A canonical correlation analysis
Sophia D. Min（Frontiers in psychology, 06 September 2022）
研究目的：The purpose of this study was to empirically investigate the interrelationships between push and pull factors associated with the consumption of women’s professional basketball games. .
研究方法：
文章框架
1.Introduction
2.Review of literature
2.1 Push factors
2.2 Pull factors
2.3 Interrelationships between push and pull factors
3 Materials and methods
3.1 Research design and participants
3.2 Measurement
3.3 Procedures
3.4 Data analyses
4 Results
4.1 Confirmatory factor analysis
4.2 Canonical correlation analysis
5 Discussion
5.1 Theoretical contributions
5.2 Managerial contributions
5.3 Limitations and suggestions for future studies
文章优点
此研究的发现可以为运动营销人员提供细分和定位策略，使其能够根据球迷动机（即推动因素）细分消费者，并通过管理运动产品的可控方面（即拉动因素）相应地定位产品
文章缺点
此研究提供了对推动和拉动因素之间相互关系的见解，但结论仅作为建议提出。这是一项探索性研究，所使用的探索性技术并未直接测试消费者动机或市场需求。
自拟题目
无</p>